A specialist potato grower based in East Yorkshire partnered with randd to identify R&D within their agricultural processes, equipment development, and crop optimisation.
The business has built a strong reputation in the UK potato industry for delivering consistent, high-quality produce. Their innovation focuses on improving yield, reducing crop damage, and enhancing storage efficiency — helping maintain quality and meet growing market demand.
Through the randd team’s expertise, the company successfully captured innovation within machinery design, automation, and sustainable farming techniques. The resulting R&D claim produced a well above industry average return, allowing reinvestment into equipment upgrades and crop management technology.
“The move will strengthen my cash flow for this year because we decided to take it in the form that we did. Potatoes are very short this year, and we’ve bought a thousand tonnes on the back of it and put them in storage for later on. So the fact that we’re facing a shortage has actually strengthened my business and profitability.” — Managing Director
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