Ease and convenience has become the focus of many organisations. Despite turning to Siri to plan our day, calling on Alexa to keep us entertained, or making the supermarkets do the shopping for us, the world as we know it still consists of daily struggles and grievances. The fact that Amazon is doubling its research & development department in London should come as welcome news.

From a business perspective, the move makes complete sense. With a governmental budget increase to the research & development sector announced earlier this year due to the success the industry has witnessed, capitalising on this growing sector is extremely shrewd.

Although from afar this may seem like a big plus for Amazon, the real winner is the industry itself.

Amazon is a money making machine. With last years profit margin stretching to a mere $29billion, the ‘click-to-buy’ organisation have established themselves as one of the most profitable companies in the world. The fact that a company of this size and stature has recognised the performance of the research and development sector speaks volumes for the industry.

You would not expect a company of Amazon’s size to be late to the game, either. This employment campaign is the latest in a flurry of recruitment programmes, with the Cambridgeshire office of Amazon tripling their research and development workforce back in May this year. This steady commitment to the R&D programme suggests that the room for innovation and creation has only just begun, which makes for easy reading for the R&D sector.

As a jack of all trades, Amazon are the perfect candidate for spearheading the rise of the research and development industry. Whether it is for video games, homeware, fashion, technology or their digital services such as Prime, Alexa or Amazon Music, the concentration in focus between R&D and Amazon seems to be a match made in heaven.

It is a continuous cycle. Amazon capitalise on the fruitfulness of the R&D sector, the industry receives more funding due to the advancements in technology and other areas related to the sector, and Amazon capitalises once again. Not only does the e-commerce site benefit, but other companies like pharmaceuticals which reside in the research & development industry benefit too. Not only does this move provide scope for the latest gadget, but it also allows the industry to find answers and cures to age old problems and ailments.

Yet from a consumer’s point of view, the big question is not whether the research & development sector will prosper, it is whether the link between more employees to increased ease and convenience is as straightforward as it may seem.

The fact of the matter is that research and development has already provided us with the gadgets and gizmos that we use to improve our daily life today. The only logical estimation is that with an increase in focus on research & development, the easier our lives will become. This correlation between R&D and convenience is displayed through Amazon’s persistence in creating their drone delivery service. Just as supermarkets strived to make the shopping experience easier by bringing our groceries to our door, Amazon is striving to make our lives easier by delivering our ‘must-haves’ to us via the sky.

Amazon is the latest driver to squeeze the throttle on the research and development sectors race to the top and it is showing no signs of slowing down. For many businesses in this sector, the news of Amazon’s expansion will breathe new hope into their own cause and will continue to cement the R&D sector’s position as one of the most profitable industries in the world.

The leg-up from Amazon is not the only benefit companies in the research & development sector are receiving, however. randd uk have been supplying companies in this sector with tax credits for a number of years, so if you need help with your application, contact us today on 01332 477 070 or use our online form.